As a speaker, utilizing your communication skills is key,especially if you are looking to increase your visibility and grow your network. And an easy way for you to do this is by using the top 5 social media platforms: Facebook,Twitter, LinkedIn, Google+ and Blogs. Using these platforms will not only grow your network, but it will also help you reach visibility and credibility, before, during, and after your event.
So how can you use these 5 platforms? And more importantly, why these 5 platforms?
For starters, utilizing your social media platforms before an event, will allow you to create and share your professional profile, like your SpeakerFile, with event guests, organizers and other speakers. They will be able to see your biography, industry expertise, sample talks and education experience so that you can earn recognition and gain credibility. It’s a great tool to use because you can also attach your other social media profiles (Twitter, Facebook, and LinkedIn) to gain maximum exposure.
If you want more tips on what to do on social media before a networking event visit Top 5 Social Media Tips Speakers Should Do Before a Networking Event.
Secondary, utilizing social media during a networking event, will allow you to share your presentation/speech in real time. You can use SlideShare, which you can then embed/share on your SpeakerFile/SpeakerRate page, so that your attendees can look along with your slides as you present. SlideShare can be also be shared on either LinkedIn or Twitter. Note, if you’re doing something like this, make sure to include your twitter handle and event hashtag on the bottom of your slides so that event guests can share the best parts of your talk with their online community/following as well as comment on your presentation style (ie funny, witty, entertaining etc) in real time or anytime after the event.
And lastly, utilizing social media platforms like Google+, Facebook, Twitter, and LinkedIn after a networking event will allow you to reach out and stay connected with attendees. The important thing to remember to do after the event is over is to follow up, because this is what will help you build a community and a following. It’s always nice to follow up and stay connected because then people will always remember you. You can do things like: post photos, upload videos, and send comments or messages to event attendees, event organizers, or hosts, anything that will keep you engaged with event members.
So remember to use these social media platforms to 1) start your online presence, 2) engage your audience , and 3) to follow-up and stay connected. And don’t forget to signup for the upcoming Networking 2.0 Book and subscribe to this blog if you are interested in learning more tips and resources.
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