What It’s All About…
Jeff Lahens, Men’s style curator and founder of DressCodeBoston hosts a style viewing that features the Spring and Summer 2012 collections from Boston’s best brands and menswear shops. The vision is to bring together notable retailers, advertisers and the editorial community to InterContinental Boston’s RumBa bar for an amazing menswear promotion.
What Happened….
The show was filled with consistent beats, trendy accessories, and an unimaginable range of fashion at DressCode Boston’s #BosMen12. The crowd grew exponentially over drinks and Hors D’oeuvres as the lobby of the Rumba transformed into a fashion show. In the midst of camera flashes, high heeled shoes, and local socialites, DressCode Boston’s Jeff Lahens showcased menswear styles from Stel’s, Drinkwater’s Cambridge, Uniform, Ball and Buck, and Rockport.
Memorable Moments
The presentation was fresh and held the attention of the fashion forward crowd while personal videos from the designers about their inspiration, style, and stores were showcased in between the parade of models. The crowd was blown away by some realtime analytics from Twitter. All of the designers were for today’s gentleman and as expected were clean, timeless and impeccably tasteful.
Social media tools like twitter, instragam, foursquare etc the event ended up reaching over 100k people. Here’s a social media snap shot which we shared mid way through the event.
More info
Organizers: Jeff Lahens (@JLMensw)– Men’s Style Curator for DressCode Boston
Sponsors
Mount Gay Rum (@mountgayrum)
Piper-Heidsieck (@Piper_Heidsieck)
Skoah. @skoahboston
Lux Preferred (@EmeraldCleaners)
Uber (@Uber_BOS)
Brands & Retailers
Uniform (@UniformBoston)
Stel’s (@ShopStels)
Drinkwater’s Cambridge
Ball and Buck (@BallandBuck)
Rockport (@Rockport)
Social: Hashtag #BosMen12
Frequency: First Annual
Registration: @Eventbrite
Venue: RumBa, the rum and champagne bar at InterContinental Boston (@InterConBOS)
Short URL : http://bit.ly/BTUrBosMen12
