Business Model Generation Meetup – A BostonTweetUp Review


The BizModeGen team organized its second meetup on Tuesday June 26th at DogPatchLabs in Cambridge from 6:30pm until 9:30pm. The BizModel team consists of Hao Chen, Brian Gladstein and Bennett Sikes.

What is Business Model Generation?

This meetup group is inspired by the Business Model Generation book.

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

What is the Business Model Generation meetup all about?

As the Meetup bio reads:

Meet other Boston/Cambridge members interested in business model generation. Whether you’re an absolute beginner learning the ropes or a business tycoon with the next billion dollar startup, you are welcome to come out to exchange ideas, network with each other, and have a good time.

Come to this meetup to learn, the attendees are called “students” / “masterminds” for a reason!

What happened at the event?

First Brian Gladstein, on of the co-organizers, provided an overview of what a Business Model Canvas is all about and highlighted several examples.  He showcased several major brands like Legos, Netflix and Apple  and matched them up to the proper Business Model Canvas. Then “Nico” of one the “students” from the first meetup presented his business model canvas and received suggestions about how to best change it relative to his business. Later Hao broke the group up into several smaller working teams to work on what the canvas would be for several major brands that the group suggested.

Event Takeaway:

  • Passion Project: This meetup, similar to several others, was started because someone was passionate about a particular topic. It doesn’t really matter if you are an expert in that topic but are willing to find people who are.
  • Great Food: It is always great to bring people together around food. In this case because the meetup was hosted at an office building it is important to bring the food in, especially since it is right after work hours. This helps keep people there longer.
  • Be open to suggestions: Hao was willing to let the group decide the best agenda and remained flexible to the attendees needs. It is always important to keep that in mind when getting a new group off the ground.
  • Diversity: This group is just getting started however it shows great promise as it brought together one of the most diverse group of people I have seen attend a start-up event in Boston.  In the long run this will work in the groups favor, as it will attract a range of people vs the same set of people who always go to these start-up events.

I look forward hearing great things about this meetup group in the future.

More info:

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Update: This post gained the visibility of the creator of Business Model Generation, @Alexander Osterwalder (Switzerland), who shared it globally. At last count this post gained visibility in Tokyo, San Francisco, Colombia, France, Indonesia just to name of few!

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