Want to learn how to organize an exciting and memorable networking event, and how to leave a great first impression on event networkers?
In this post we will walk you through five unique and creative steps that can help you make your event the talk of the town!
We know it can be difficult and a little time consuming when it comes to preparing for an event, so to make things easier for you, we will guide you through some of the most effective and easy ways to make your event stand out, to increase your personal brand, and increase your events visibility.
The first thing you want to do before an event, as an event organizer is to:
#1 CREATE AN ONLINE PRESENCE
Utilizing your social media platforms like Facebook, Twitter, and Google+ is the easiest and most efficient way to reach out to networkers, venues, speakers, and sponsors. These platforms will allow you to create an event on a calendar with specific details, and to then distribute this event information to a large wide audience. You can create an online presence and leave your impression by doing things like:
- Creating invitations online for maximum exposure.
- Include the event in your newsletter so that all of your contacts can know about the upcoming event.
- Creating an event hashtag to promote the event. This will allow guests to promote and talk about your event with other event attendees.
All these things can help you spread the word and create a long lasting impression. It will create buzz and earn your event more exposure. What’s great about creating an online presence is that the people that you invite, can then pass along the word and invite their friends.
#2 PARTNER UP WITH BTU
BostonTweetUp is an event planning and promotional service, which provides a calendar on networking, social media, entrepreneurs and calendar events in the Boston area. We also aggregate tweetups and look for other networking events that honestly help connect people. BostonTweetUp will include your event in the calendar, and then compose multiple tweets promoting and sharing the upcoming event to their following/community. Reach out to a wider audience and get more people to attend your event by partnering up with BTU!!! We are also capable of reaching a smaller niche group/communities as we have direct connections with event organizers across over 10+ event categories. We are also known for promoting the best events in Boston, so you won’t regret it!
# 3 PREPARE UNIQUE PROPS
As the event organizer you are responsible for running the event and guiding all event members throughout the process. So to help you leave a positive impression on your guests, do unique and creative things that wil make your event stand out and that will make things easier for networkers! You can:
- Create pamphlets to outline the days worth of activities. This will make it easy for event guests to follow.
- Make unique name tags with name, company, and occupation to spark up conversations between event guests during the actual event.
- Use special clothing with your twitter handle, name, or company to make you and your team stand out.
Preparing unique props like this before the event, will make things much easier and more fun for event networkers during the event.
#4 GET NEWS COVERAGE
To grow your events visibility you can do something unique like getting news coverage. Develop relationships with media outlets (news, magazine, newspapers) to get your event covered and promoted. It can become difficult to persuade someone to cover your event because there are so many other different types of events and things taking place throughout the city, so if you want to guarantee that your event receives coverage in either the paper or a tv network, then build your relationship with these people. That way, they will get to know you and during your next event, they will be more likely to cover yours because you have already developed a relationship and made a good impression. Contact us if you need help.
#5 FIND SPONSORS
It’s important to find sponsors that will suit your event. I mean, you can’t have TacoBell sponsoring an all organic food event right? So that’s why you need to do your research and find the sponsor that will work best for you. Again contact us if you need help with this as it can be a bit complicated if you haven’t established a relationship with any sponsors already. Also, find out who would be willing to work with you in creating fun and unique things to distribute to the guests. You can:
- Find a sponsor willing to provide gift bags, food, T-shirts, or any other free merchandise.
- Partner with cross promoters to make your event stand out!
- Organize raffles based on what sponsors provide you with.
What event are you planning next? And which one of these tips will you consider using? Leave your comments below and let us know. Otherwise make sure to tune in net week where we will be reviewing 5 unique things for you to do during the event! You won’t want to miss it.
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