An informational breakfast exclusively for non-profits today’s event, Strategic Fundraising: Leveraging Social Media and Events, shared insights on social media, fundraising, and event planning to help guests make their events a huge success. Kicking things off were hosts and speakers Sara Steel-Rogers Taylor (@SaraASR) from Event Brite (@BriteBoston) and Taylor Corrado (@TaylorLCorrado) from @HubSpot.
Starting off with a complimentary and an informatory breakfast provided by @RitzCarlton and then moving on to an interactive workshop, this event covered things from SEO to Twitter optimization.
Some of the other topics covered included:
- An overview of inbound marketing and what it means to be an inbound profit.
- How to optimize website and SEO strategies to drive in traffic.
- How to use Facebook, Twitter and other tools to maximize results for nonprofit and fundraising events
- Social media recommendations to implement before, during, and after an event.
- How to use scheduling, analysis, and optimization tools to help you drive performance.
- How to use EventBrite towards your fundraising goals.
Rogers and Corrado provided great insights on how to optimize websites by using photos, calls to action, off-page SEO and on-page SEO. All things to help your organization build authority, a higher SEO ranking, and drive in traffic. As well as insights on how to maximize social media platforms like Facebook and Twitter to increase awareness and develop an audience, and the best times to share on these sites. Not to mention the advantages of using EventBrite toward your fundraising goals.
The event ended with an open panel followed by questions and answers.
It was great event loaded with helpful tips and tools to use!
We look forward to your next event!
More Information:
Host: @BriteBoston and @Hubspot
Venue: @RitzCarlton
Hashtag: #BriteNPO
ShortURL: http://bit.ly/BTUrENPO
Strategic Fundraising Boston: Leveraging Social Media & Events– A BostonTweetUp Review
Storified by · Thu, Mar 21 2013 10:01:43
Host
HubSpot (HubSpot) on TwitterThe latest from HubSpot (@HubSpot). HubSpot is all-in-one marketing software that brings your whole marketing world together in one power…
Eventbrite Boston (BriteBoston) on TwitterThe latest from Eventbrite Boston (@BriteBoston). Hi, I’m Sara, Eventbrite’s Boston Marketing Manager, helping you discover Boston’s *bri…
Speakers
Sara (SaraASR) on TwitterThe latest from Sara (@SaraASR). Marketing manager & professional event attendee. Beacon Hill-er. Sushi & amaretto cannoli eater. Dirty m…
Taylor Corrado (TaylorLCorrado) on TwitterThe latest from Taylor Corrado (@TaylorLCorrado). Nonprofit Marketing Manager @HubSpot. Transforming how nonprofits impact the world with…
Venue
The Ritz-Carlton (RitzCarlton) on TwitterThe latest from The Ritz-Carlton (@RitzCarlton). Tweets for the global traveler, lovers of luxury and collectors of beautiful #memories. …
During
@Eventbrite 1.5 Mil Events 80 Mil Tix Sold 1 Bil Gross Sales in 179 Counties #BriteNPO @BriteBoston http://pic.twitter.com/lfySCHnAHiJoselin Mane
Lots of learning this morning at #britenpo event – can’t wait to have our Coaching the Coaches program through @BriteBostonCrossover Basketball
#BriteNPO makes it clear that #FaceBook & #Twitter drives traffic & DOLLARS to your… http://instagr.am/p/XHtU0kmUTd/Julia June Frost
Love hearing about social media and events to amp up participation & donations! Thanks @HubSpot & @eventbrite #britenpoBelle Artiste Studio
Great graphic on sharing event info across platforms! #britenpo http://pic.twitter.com/ftVMDd5gROAnnie Latham
Our Dev. Associate Grace is at a great events and social media workshop this morning. Lots of great ideas for 2013 Breakfast! #britenpoHealth Law Advocates
Learning how to link #SocialMedia and our awesome HSL events today! #britenpoHebrew SeniorLife
Thanks @BriteBoston & @HubSpot for hosting Strategic Fundraising info session! #britenpoAmericaSCORESBoston
Learning more about event fundraising and marketing. #britenpo http://pic.twitter.com/aHuE4PpfLZYanina Wolfe
@TaylorLCorrado talking about top SEO myths at #britenpo. Being number 1 isn’t always the end all be all. #funfactJeff Love
saraasr presenting at #britenpo event @ The Ritz-Carlton, Boston Common http://instagr.am/p/XHuERSDuJU/Shaun J
Learning great tips to use social media to ensure event success! #BriteNPOTech Goes Home
@jeffespo Strategic Fundraising w/#SocialMedia & Events hosted by @BriteBoston @HubSpot @RitzCarlton http://bit.ly/EBNP313 #BriteNPOJoselin Mane
Time to #Connect @ #britenpo … Just #MakeItHappen http://instagr.am/p/XHuvjqGUUp/Julia June Frost
5 things to do during a #NonProfit or any #Networking #Event @briteboston #BriteNPO http://pic.twitter.com/X6cCJTHxrjJoselin Mane
I’m looking forward to seeing a @Storify of this and other upcoming events! @BriteBoston #britenpoAnnie Latham
5 things to do after a #NonProfit or any #Networking #Event @briteboston #BriteNPO http://pic.twitter.com/DNt09hji8vJoselin Mane
Stragic fundraising w/ social media and events hosted by @BriteBoston and @Hubspot. Great tips on social media and SEO! #BriteNPOGriselda Reales
@emichaud @briteboston word Great question it’s always a YMMV (Your Milage May Vary) thing #BriteNPOJoselin Mane
Key takeaways #BriteNPO http://pic.twitter.com/D5KbYmCWRzGriselda Reales
The analyst in me really wants to learn more about url tracking links and how to utilize them. #britenpoYanina Wolfe
Nonprofits: what will you do differently after #BriteNPO w/ @HubSpot & @BriteBoston?Tech Goes Home
As much as you want an interesting title – really important to have event titles that make sense to random readers. #britenpo @SaraASRShaun J
Top 5 Most Important Things to Remember When Organizing a #NonProfit or Any #Networking #Event #BriteNPO #BriteBos http://pic.twitter.com/KeMpa77rvdJoselin Mane
@BriteBoston I agree; no more vague event titles! #britenpoAnnie Latham
Great question about combining @BriteBoston with @StartSomeGood or @kickstarter – brilliant idea! #britenpo #dontforgetCrossover Basketball
@worldwidewolfe start w/@bitly there are a lot of good info btw if you add a + to end of any bitly link it gives you stats #BriteNPOJoselin Mane
Sign of the times! RT @eventbrite @BriteLA 25% of event page traffic comes from mobile devices. #BriteNPO http://pic.twitter.com/pyFSdGj0ieAmanda D
4 ways to promote your event on Facebook #BriteNPO http://pic.twitter.com/QUJVw3VQWAGriselda Reales
@BriteBoston The Scoop on Hashtags #BriteNPO http://pic.twitter.com/2W01fSmjBxGriselda Reales
@BriteBoston @Hubspot 5 Things to do during an event #BriteNPO http://pic.twitter.com/zaumw9Jl0IGriselda Reales
“"Lots of great info from @eventbrite at #britenpo http://pic.twitter.com/62L7By6d69"” undefinedBostonTweetUp
After
The fantastic #BriteNPO speakers @TaylorLCorrado of @HubSpot & @SaraASR of @BriteBoston @eventbrite @RitzCarlton http://pic.twitter.com/qT5Hz8ddquJoselin Mane
Great Breakfast @ this mornings #BriteNPO @RitzCarlton http://pic.twitter.com/bUQkKQLZyVJoselin Mane
Thanks for a wonderful event this morning! @BriteBoston @HubSpot #britenpo http://pic.twitter.com/fOslzlJVDFExpect Miracles
Great question! RT @TechGoesHome: Nonprofits: what will you do differently after #BriteNPO w/ @HubSpot & @BriteBoston?Eventbrite Boston
@GriseldaReales Thanks for coming to #BriteNPO! So nice to meet you! cc @HubspotEventbrite Boston
@JoselinMane Thanks for coming to #BriteNPO and capturing it with your awesome tweets, Joselin!Eventbrite Boston
@annielatham Annie, it was great meeting you today. Thanks so much for coming! #BriteNPOEventbrite Boston
@ExpectMiracles1 Thanks so much for coming to #BriteNPO! cc @HubSpotEventbrite Boston
@BriteBoston Of Course! #SharingIsCaring Great Insightful Presentation #BriteNPOJoselin Mane