The important thing to remember with networking 2.0, is that you want to leverage your social media tools/profiles in a way that makes your venue memorable, and intrigues event guests to come back for more.
Let me ask you something, how many times have you been tempted to venture out somewhere new based on what your friends have posted and shared via Facebook or Twitter? That kind of stuff happens all the time, and not just on FB and Twitter but on other social media platforms as well. LinkedIn allows you to see and share professional information on the venue, Google+ allows both the venue and their clients to generate buzz for the venue by sharing pictures and videos, and Blogs allow venue managers to review and spread information so that they can start to build credibility and likability for their venue.
Having people share their experience, post pictures of the location, and suggest the venue across social media platforms helps generate buzz. Which is crucial, especially if you are looking to gain recognition, and if you are looking to start building a loyal customer online following. So in order for your venue to be trusted and liked, it first needs to build visibility and be known. And what better way to build awareness, trust and likability than by using the top 5 social media platforms?
Like we mentioned in our first post: Top 5 Social Media Tips Venues Should do Before a Networking Event, here are some things to remember to help you better network and build visibility before an event:
- UPDATE YOUR VENUE’S PROFILE
- Use your FB, LinkedIn, and Google+ page to post things like: what type of venue you are, what kinds of events you host, and what kinds of things set you apart from everyone else. Make it clear as to who you are and what you do, so that your guests get to know what to expect upon their arrival. Because the more information you share, the more they will get to know you and the more they will begin to trust you.
Another thing to do before and during event is to:
- CONNECT
Connect with the event attendees and more importantly the event organizer. Asked to be featured and mentioned in any event invitations, blogs, sign-up sheets, or tweets so that event guests can begin to recognize you. If you are looking for more tips on how to better network before an event, then don’t hesitate to reread the first post: Top 5 Social Media Tips Venues Should do Before a Networking Event .
And to help you build likability don’t forget to use these social media platforms during the event by doing things like:
- CREATING REWARDS FOR CHECK-INS
Rewards serve as an incentive for event guests to check-in to your venue. Getting guests to check-in to your venue will help get your venue shared across multiple social media platforms like Facebook, Twitter and Foursquare. Which is awesome if you want to increase visibility for your venue and gain recognition. The more your venue gets shared, the more people will begin to know you. And the more they begin to know you, the more they will like you. Again, if you want to learn more tips on what venues should do during an event read: Top 5 Social Media Tips Venues Should do During an Event.
Last but not least, continue to leverage your platforms after the event. Do things like:
- STAYING CONNECTED
- Keep connected and see what everyone is saying about you. You can do this by looking up the event hashtag on Twitter.
- You can get real personal and respond directly to networkers, which always makes someone feel real important. Send something like a promotional discount or a special offering. Reward and thank your guests for attending your venue and acknowledge their presence on all five of these platforms.
Again, these things will serve as an incentive for your guests to return to your venue, and not just for a networking event. So if you want to learn more tips on what to do after an event reread:Top 5 Social Media Tips Venues Should do After an Event
It’s important to stay active on social media because this is where everyone shares and talks. Because the more you engage and have genuine conversations online, the more your venue will gain exposure and new clientele. This will give you the chance to use your networking skills to convert event guests into your regulars, and get them to go back to your venue for something other than an event. So if you want to network better, use these tips! Or if you are interested in learning a bunch of more tips and resources on how to make you become a better network, then make sure to signup for the upcoming Networking 2.0 Book ,or subscribe to this blog.
So remember: Better networking creates a loyal and returning customer.
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