As a sponsor, you are investing into an event that is outside of your hands. And naturally, you are paying for the participation in someone else’s efforts, so you want to make sure you are getting the most value for your dollar and you want to make sure you are finding the right event.

And a good way to ensure you are receiving the most value for your efforts is by learning how to effectively leverage Networking 2.0 skills.

Note: Networking 2.0 is essentially the combination of the best practices of traditional offline networking with those of the new online social networking.  (If you want to know about Networking 2.0, our co-founder @JoselinMane has a book for you)

Why? Because Networking 2.0 can help you find the right event to partner up with.

Now we know this work can be very tedious and time consuming, but once you learn how to effectively leverage Networking 2.0, the rewards will out weight the work.

Throughout this four part series, this being the first, we will be teaching you how to effectively do this by showing you tips on how to:

• Best prepare before an event
• How to stand out during an event
• What to do after an event

The tips and techniques that we will be sharing will guide you into to finding the event that best suits you and best highlights your brand.

It’s going to be easy!

Finding the right event for you to sponsor will come naturally.

And you won’t regret the time and money you have out into sponsoring an event.

We want to hear from you, what is your biggest question, comment or concern about sponsoring events? Please comment below and we will be sure to address the top concerns in this series.

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