Top 5 Social Media Tips Venues Should Do Before a Networking Event

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MITX Awards
Photo credit: BostonTweetUp. Taken at 7th Annual MITX Technology Awards

Hi!

Are you an event venue manager who wishes to increase your business and clientele?

Well then this is the post for you!

We are here to show you the easiest and most efficient ways to gain exposure and business for your venue. And more importantly, how to do it at no cost!

So how can you do this?

Through social networking, of course!

Did you know that social media platforms are one of the most easy and less expensive ways to increase your brand awareness and brand exposure?

That’s right!

If you know how to properly utilize and take advantage of social media platforms, you will grow your clientele through word-of-mouth.

In this post, we will be giving you the necessary tips to help you network and build your connections via social media platforms before an event, so that you can begin building your connections right away.

Note: If you are interested in learning more tips and resources make sure to signup for the upcoming Networking 2.0 Book and subscribe to this blog.

We will highlight the top 5 platforms with the top 5 things to do.

Are you ready?

Let’s get started.

Here are the top 5 social media platforms and the top 5 things to do before an event:

Workbar
Photo Credit: Joseline Mane @BostonTweetUp. Taken at: Workbar.

1) Facebook:

  1. Create a page for your venue for people to “like.”
  2. Update you profile (location, phone number, email).(If you want to learn more on how to maximize your online profile contact us).
  3. Friend anyone who is attending an event at your venue.
  4. Create a rewards programs on FourSqaure so people can sign-in with Facebook and check-in to your venue.
  5. Choose a cover photo that highlights your venues features. (See Communispace’s page)Venues
Photo Credit: Communispace

2) Twitter:

  1. Create a profile for your venue.
  2. Update your bio (contact us for more information)
  3. Follow anyone who is attending the event (organizers, sponsors, speakers and attendees).
  4. Create a list including partners, organizers, attendees or anyone who is attending the event at your venue, so you can see what people are saying about you!
  5. Tweet about the event taking place at your venue. (Incorporate event hashtag)

4) Google+:

Wonder Women of Boston
Wonder Women of Boston #wwb
Photo credit: BostonTweetUp.
    1. Update your profile (contact us for more information).
    2. Create a Google Page for your venue. This will help make your business social across the web.
    3. Suggest, to the organizer, to create a Google+ Event on the calendar, if there isn’t already. This will allow to contribute to one shared photo collection.
    4. Share the event with anyone in any of your circles.
    5. Connect with Google Places where you can add photos, update your address and hours, or promote your business with Ads to help you stand out and connect with customers.

3) LinkedIn:

    1. Update your profile (contact us for more information)
    2. Connect with anyone who is attending you event (organizers, sponsors, speakers, attendees).
    3. Follow the company that the event is for.
    4. Share the event with just your connections.
    5. Share the event with anyone in the LinkedIn community
Venues Social Media
Photo Credit: MassChallenge.

5) Blogs:

      1. Update your profile. Make sure all of your links, images, videos and tools are properly working.
      2. Create a Tumblr blog for your venue photos.
      3. Start to follow/comment on other venue blogs so that you can start to build relationships. These potential readers may choose to return the favor on your blog.
      4. Start to draft your blog post review about the event taken place at your venue (This is something that venues don’t often do, but should!).
      5. If you have a newsletter or preferred guests, let them in on the event.

Now these are just a few social media platforms that you can begin to leverage before your next event.

You can definitely use other platforms and service apps like Foursquare (excellent for venues but not often fully leveraged*) and instagram as they are extremely popular and cater to venues nicely.

Another great website is Pinterest, but without an effective plan we recommend you register your venue on them, stick with these top 5. and work on a complete marketing plan that incorporate all these platforms. If you need help with that, feel free to contact us).

*Joselin Mane, our co-founder is a Foursquare Ambassador which means he can get your foursquare venue page setup and running quickly as well as knows how which promotions are the most successful for venues. Contact us for a free 30 minutes consultation or read the Networking 2.0 Book

They are some of the most used platforms with the most interactivity.

So now, we ask you to put these strategies into use before your next event, so that you can begin to build a community and loyal fan base.

Leave your comments below and let us know how they work out for you ( if at all) or if not, let us know how what you would like to learn more about.

Make sure to check in with us next week. We will continue to discuss how you can leverage these top 5 platforms, but next time we will teach you how to properly use these platforms during an event!

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