Here is a summary of Boston Sports & Social Marketing Tweetup #BSSM hosted by @peterstringer (Peter Stringer), Director of Interactive Media for the Boston Celtics, and @marketcait (Cait Downey).

This tweetup is an example of what great hosts can accomplish regardless of external factors like the weather.  The weather in Boston last night in Boston can be summed up by this picture by @BostonTweetUp friend @BostonTweet

It was very slushy outside but this didn’t deter the 30 or so people that showed up! (30 is actually the average size of a tweetup)

I generally go to about 2-3 events a night to not only network, but more importantly for the @BostonTweetUp brand, to discover the latest event best practices that we leverage for our @BostonTweetUp clients.

Some of the things that made that made this tweetup special:

• The tweetup hosts, they were great! They greeted everyone they knew their roles. Cait handled the event logistics including bringing name tags and signage for the event and Peter handled the on-site registration and entertainment!.

• Great sponsors! Magners brought to us by Ben Maitland-Lewis and team did a great job of promoting the brand but also explaining how the brand was different.

• The People! Everyone was awesome! There were conversations up until the very end which is always a good sign of a great tweetup. Shout out to some of the tweeple in the house that night @Amanda_ZW, @whimsicalcookie, @greenmelinda, @TixList, @YouTryOut, @The_Xman, @courtneymegs, @derjue, @the_fliz, @cutlerdave, (want to be included please comment below and we will add you)

TweetUp Tips

• Research Hashtags before event. It turns that the #BSSM hashtag was already being used by a group in Asia.  And because they were an active group it had a side benefit helping us Trend for the night. A simple fix, add “Up” to the end ie BSSMUp. Done.
• Always have name tags. There are at least 2 reasons for this. One is to make it easy for people to connect offline ie at the tweetup and another is to make it easy to connect online ie connect with people after the tweetup because names are easily visible in photos
• Provide signage – This is especially critical at the beginning of the event when people are arriving and need to know where to go.
• Post promptly – It was great to see that Peter created a BSSM blog post an hour after the event was over.
• Stay communicating – It was great to see both Cait & Peter communicating on twitter status updates about the event and confirming it was still going on.
• Consistent Branding – From the eventbrite page to the signage at the event, it was all consistent

Tweetup Photo Album

(to have your photo included simply tag your photo with #BSSMUp on Flickr)

If Twitter search above is empty is because there is an issue with using some advanced search operators like Near:Boston. Once Twitter resolves this, the tweets will display appropriately.

Were you there? Let us know what you thought.

More information:

• Hosts: @peterstringer (Peter Stringer), Director of Interactive Media for the Boston Celtics, and @marketcait (Cait Downey)
• Social: Boston Sports & Social Marketing Tweetup, Hashtag: #BSSM

Almost a year after Jeff Pulver started the #140Conf he hosted his first Boston #140Conf Tweetup with the assistance of Ellen Rossano. The event was held at the Tamo Bar located in the Seaport Hotel, which btw is a great place to host tweetups.

So after Jeff’s keynote at MIT Enterprise Forum in Cambridge he was escorted to the tweetup by Lois Ardito, Principal/ Realtor, Avenue 3 Real Estate LLC. After meeting and hugging a few of his closest friends he ask Steve Garfield to join him as he talked about the history & future of the #140Conf.

Well watch for yourself (below).

Also I want to give a special shout out to just some of the great people met for the first time Trish Gillis, Steven Quezada, Malia Lawson, and Boston newbie Johnny Negretti

Click here to view the embedded video.

Where you there? What did you think of the event. Also please leave a comment in the comments section.

Photo album

The #bbblogers TweetUp held on 6/17/2010 was a fun event and really showed what is great about tweetups. This was a tweetup where LiLu, a Mass native who is currently living in Washington DC, tweetup for Boston Bloggers.  She used twtvite to promote her event, which is an ideal site to help reinforce the casual and social nature of her tweetup. And although I almost always generally recommend Eventbrite for tweetups, twtvite is an excellent alternative for the more casual tweetups.

Image via Wikipedia

“Want to grab drinks with a fantastic group of people?” was all she need to say to attract like minded people that also happen to love to blog. That statement also implied that if you attended the tweetup you were also a fantastic person, Great Marketing!

The result was a gathering of cool lady bloggers  and myself, that only male (one of the many sacrifices I make for @BostonTweetUp ).  Although there were a couple of 20 inch TVs there, the men bloggers were most likely watching the Boston Celtics play game 7 of the NBA finals elsewhere.

By visiting everyone’s blogs afterwards, it seemed like the majority of the attendees there had already made connections online beforehand and were just meeting IRL (In Real Life) for the first time.

We talked, laughed*, and had some drinks, in the end we all had a better understanding of each other and what we were all involved with besides blogging.

*A good portion of the night was spent laughing about everyone’s (but me of course) experience of going to the ladies bathroom. The tale involved going up and down some stairs, interacting with the wait staff and finally a mirror in the bathroom! Ask us about this crazy story at the next tweetup.

This event is a great example of what is so great about tweetups and how they can be leveraged as a great resource for connecting. What separates this tweetup from say a traditional gathering is the use of a hashtag, in our case #BBBlogger.  A hashtag is a tool primarily used to filter conversations on twitter.  Now everyone, whether they were there or not, could be apart of the event by simply using the hashtag #BBBlogger whenever they tweeted.

See below for the twitter stream of everyone on twitter tweeting about the event.

And although I was the only male there, I didn’t feel out of place and that was a testament to the great host and Social Media Maven LiLu aka @LivitLuvit http://www.livitluvit.com/ Lilu is extremely welcoming, charismatic, funny and outgoing. It is no wonder why she has quite the online following. She is also quiet the online entertainer as evidence of the Tosh.0 style video she has on youtube called:  Surprise Trust Falls: Abusing Tourists on the National Mall

Click here to view the embedded video.

I expect more great things from LiLu so stay tuned as I am sure she has some other great things in store.

Finally I want to give a  special shout out to (in order of how they are pictured below) Jennifer Denning LiLu ,  Katy Mary aka @TangerineHearts http://tangerinehearts.blogspot.com/, Kinsey Michaels aka @kinseymichaels http://www.kinseym.com/,  LiLu Lil Sis,  Susan Forshner @susanforshner http://transienttravels.com/ & @WhatKindOfGirl http://www.notthatkindofgirl.net/ (not pictured below)

Where you there? What did yo think of the Tweetup? Please rate and comment below!

Here is photo album (do you want to add your pictures, simply tag your photos with bbbloggers on Flickr)

Here is a summary of Bon Voyage Tweetup #BVBoston hosted by The Community Roundtable (Rachel Happe & Jim Storer ) and Awareness (Christine Major, Mike Lewis, Will Eisner, Philip Barry, Scott Farrell & more)  NOTE: Case Study is located at the bottom of this post.

Were you there? Let us know what you thought.

Tweetup Photo Album

(to have your photo included simply tag your photo with #BVBoston on Flickr)

The Boston Tweetup Difference!

This is a case study on the BostonTweetUp Difference. Given that there are almost 20+ event calendars options for the Boston area, BostonTweetUp wants to highlight how we are working for you (event goers, organizers, venues & sponsors).

Every event is different and requires a unique strategy

We will be looking at Bon Voyage Tweetup #BVBoston as an example.

One month before the event BostonTweetUp recieved information on this event. We looked at all elements of this event and determined that what it needed most, as it had many elements to make it sucessful already, was an initial sign up push. So to show you the power BostonTweetUp can have we are showing you some of the backend tracking that we do for every event.

With one tweet we:

• Got 19 people to sign up for the event
• Were 84% of the traffic that the sign up page had in the 24 hours after the tweet
• And that was all with over a month until the event.

Contact us if you want us to help you with your event planning and promotions. Also review our new FAQ

This is a mini review of the Innovation Beer Summit Tweetup. This Tweetup was dubbed as “joining innovators in Boston for beer and conversation on innovation, social media, and anything that makes you smile.” And that it did. It was great group that combined both a sit down meal with great conversation. There were three wave of attendees at the event and I left right before the third wave arrived.

If you haven’t been to an #InnoBeer that I would encourage you to attend. Here is a snapshot of the photo’s and tweets about the event. If you attend the event I highly encourage you to rate and leave a comment about you thought about the event.

Photo Album

Tweets